A lot of decisions went into the blog that you’re seeing today including the name its founders at Blue Chalk chose.
Ochre is a naturally-occurring pigment with a rich color—most commonly a deep yellow, ranging to an earthy orange, to red and purple. Its color is a warm, rich complement to blue.
Used by early humans in cave drawings, ochre is one of the first tools for visual communication. Cave paintings in the pigment, 17,000 years old, adorn the walls of the Lascaux Cave in France, and engravings in ochre date even further back to 77,000 years ago.
To us, Ochre represents the warm, rich storytelling community we are trying to cultivate and our inherent need to communicate with the world around us.